Innovare, the British luxury beauty and wellness company founded by Hana Nur, has received significant international recognition, winning a major award at the Asia Pacific Sustainability Conference & Awards (APSCA) 2026.
The awards ceremony, held yesterday at Complex Kraf in Kuala Lumpur, Malaysia, drew over 200 delegates, business leaders and sustainability advocates from across the Asia-Pacific region.
Organised by SustNET and spearheaded by leading sustainability expert Dr Norsaidatul Akmar Mazelan, the event celebrates organisations demonstrating leadership in innovation, responsible growth and environmental responsibility.
For Innovare, the accolade represents a key milestone in its international expansion and validates its approach of blending scientific advancement with luxury product design and a commitment to sustainable values.
Established in the United Kingdom, Innovare has quickly gained a reputation for creating premium skincare, wellness and lifestyle products that combine cutting-edge formulation science with experiences inspired by timeless rituals.
The brand occupies a unique position in the market, offering high-end beauty products designed not only for efficacy, but also to foster emotional connection, personal identity and everyday indulgence.
One of the company’s patented innovations has already sold over 100,000 units in the last five years, driven by strong customer loyalty and a wealth of positive testimonials.
With a growing customer base exceeding 60,000, Innovare has generated revenues of more than £1.5 million in a highly competitive beauty market.
Its associated company, White Innovation, further expands the group’s offering through bespoke treatment services, advanced skincare programmes and personalised beauty consultancy for both private and public clients.
Looking beyond cosmetics, Innovare is investing in future health technologies through a dedicated medical innovation division. A key project is the development of advanced sexual wellness protective systems, designed to promote earlier detection of sexually transmitted infections (STIs), highlighting the company’s dedication to preventative wellbeing and socially conscious innovation.
Innovare is also preparing to launch new fragrances and expand its treatment concepts, strengthening its presence in London and across Europe.
Its international strategy includes recent expansion into Nigeria, with further growth planned across Asia, North America and South America, including Brazil.
Speaking after receiving the award, Hana Nur said: “We are deeply honoured by this recognition. Innovare was founded on the belief that luxury, science and responsibility can – and should – coexist.
To be acknowledged for our commitment to People, Planet and Prosperity is both incredibly meaningful and motivating. It reinforces our determination to continue building a modern global brand that delivers beauty, wellbeing and innovation with purpose.
We are keen to discuss opportunities with strategic investors and partners who share our long-term vision for international growth and transformative product development.”
With a growing portfolio, expanding international reach and increasing recognition for sustainable innovation, Innovare is well-positioned for its next phase of growth.
Under the strategic marketing direction of H.E. Hon. Ebube Ebisike George, the company is focused on increasing market share, strengthening brand equity and establishing Innovare as a distinctive and emerging name in the global luxury beauty and wellness sector.
